Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

GOING LONG ON SOCIAL • Brands big and very small are all in on episodic content.

All the Rage • Rage bait is everywhere. Is it ever a good tactic?

Nike Changes the Game (Again) • “Just Do It” undergoes its latest transformation, this time to motivate the anxious generation.

A TAGLINE THAT MOVES WITH CULTURE

‘THE MOST FASCINATING EXPERIENCE’ • American Eagle CMO Craig Brommers was looking for drama — and got it.

The President vs. Tylenol • The Kenvue brand’s crisis is loud. The solution is not.

Brand Genius • From Hollywood Hits to Canned Rosé, Elizabeth Banks Blurs the Lines Between Entertainment and Marketing

TEAM VISIONARY AWARDS

TBWA\MEDIA ARTS LAB • Looking back on 20 years of Apple’s marketing legacy, and what’s next.

Hiking Toward Serenity • VML global CEO Jon Cook’s best weekends are spent in the Rockies.