Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

LATTE, HOLD THE CMO • STARBUCKS GOES WITHOUT A CHIEF MARKETER.

CREATIVITY

BIG NUMBER

ON THE MOVE

WILL TIKTOK BE BANNED?

FRI FORJINDAM • THE ‘VIBE CURATOR’ OF MYCOTOO SWEATS THE DETAILS.

Driven by Excellence • CBX chief creative officer Rick Barrack is a Corvette master judge.

Creator Roundtable • WHAT 4 CREATORS THINK ABOUT BRAND DEALS, THE FUTURE OF PLATFORMS AND CREATIVITY.

AGENCIES ARE USING AI TO WIN NEW BUSINESS • HERE’S HOW THE TECHNOLOGY IS STREAMLINING THE RFI PROCESS.

Bud Light, a Year Later • AMERICA’S ONCE-FAVORITE BEER IS STILL UNDERPERFORMING AFTER THE DYLAN MULVANEY BACKLASH.

Are Influencer Trips Over? • THE MARKETING TACTIC WORKS, BUT THERE’S A BETTER WAY.

Hot girl inc. • Megan Thee Stallion on staying true to herself and her craft, and learning not to take no for an answer.

B2B INNOVATION AWARDS

KINJIL MATHUR

PARK & BATTERY

ESQUIRE BANK/PARK & BATTERY

Eric Wilder

TOM MCGOVERN

BAYER TRIVOLT ‘CHATGTG’

SALESFORCE

Esquire Bank/Park & Battery

JILL KRAMER

Carhartt • HOW A HARD-WEARING INDUSTRIAL BRAND LURES LABORERS, RAPPERS AND FASHIONISTAS ALIKE.

Flying the Russian Bear