Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

RETURN TO OFFICE? NAH. • AGENCIES FACE HIRING AND RETENTION CHALLENGES.

CREATIVITY

BIG NUMBER

ON THE MOVE

GOOGLE’S TROUBLES

SHIV GUPTA • THE U OF DIGITAL FOUNDER BRINGS STORYTELLING TO AD TECH.

THE POWER OF CONNECTIONS AND COLLABORATION • IT’S THE COLLECTIVE WORK OF A TEAM THAT DRIVES BUSINESS.

Should Agencies Have A Direct Line to The Client CEO? • THE RELATIONSHIP CAN EMPOWER CMOS AND STREAMLINE DECISIONS.

WHAT ABOUT THE CMO-CEO RELATIONSHIP? • As agencies forge new connections with CEOs, it leaves unanswered questions about what that means for CMOs.

How Great CMOs Collaborate • TOP-PERFORMING MARKETING LEADERS SHARE THESE TRAITS.

Marketers, Parenting’s More Than Just Kid Stuff • BRANDS CAN BENEFIT FROM PRESENTING MORE NUANCED NARRATIVES ON PLATFORMS.

What Customers Want • LOYALTY PROGRAMS HAVE TO LOOK BEYOND DISCOUNTS.

The New Power Couple • HOW CMOS AND CTOS CAN DRIVE INNOVATION TOGETHER.

NAOMI’S COURT • The winning team behind tennis star Naomi Osaka.

Naomi Osaka By the Numbers

Picking Pickleball

ADWEEK 50 • While 2023 has been a challenge for many sectors of the marketing ecosystem, there are unequivocal standouts whose products and people are driving their brands forward. And that's where the Adweek 50 comes in. Each year, we honor those executives who are innovating, collaborating and driving business results in often unheralded roles. With a combined market cap exceeding $10.5 trillion, this year's Adweek 50 honorees exemplify the best in business leadership.

Cabbage Patch Kids • THEY DROVE SHOPPERS TO RIOT IN 1983—AND THEY’RE STILL AROUND.

Sir John Hegarty Turned a Love Of Wine Into a Family Business • The advertising legend runs Hegarty Chamans with his wife, Philippa Crane