SEMA Magazine

Stay ahead of industry innovation and performance through in-depth content featuring industry reports and insights, emerging trends and strategies, and interviews with the leading figures driving today’s aftermarket.

SEMA Magazine

THANKS TO YOU, EV MANDATES ARE GONE

new products

SEMA CALIFORNIA RALLY RECAP • MEMBERS ADVOCATE FOR AUTOMOTIVE INDUSTRY GROWTH IN A PIVOTAL STATE

AUTOMATED VEHICLES • A LOOK AT THE TECHNOLOGICAL AND REGULATORY EVOLUTIONS TAKING PLACE

SEMA ANNOUNCES 2025–2026 BOARD OF DIRECTORS • A BRIEF Q&A WITH RECENT ELECTEES NORRIS MARSHALL, BRIAN HERRON, TIM McCARTHY, MARCUS UMLAUFF AND RICH BUTLER

STRATEGIZE YOUR SEMA SHOW EXHIBIT • TIPS TO APPLY PRE-, DURING AND POST-SHOW TO MAXIMIZE ROI

THE OVERLAND CONTENT-CREATOR BUSINESS • BUILDING SUCCESSFUL PARTNERSHIPS WITH INFLUENCERS

PRODUCT GUIDE

THE TRUCK AND OFF-ROAD MARKET • A TALE OF TARIFFS AND TRENDS MIXED WITH (CAUTIOUS) OPTIMISM FOR GROWTH

REMEMBERING MALCOLM SMITH • THE MOTORCYCLING ADVENTURER MADE A POWERFUL, LASTING IMPACT ON THE MOTORSPORTS AND OFF-ROADING WORLDS

BATTLE OF THE BUILDERS • NEW YEAR, NEW CARS: WHO WILL BE CROWNED KING OF THE BUILDERS?

law and order

DEATH BY POWERPOINT? NOT ON MY WATCH • TOP 10 WAYS TO ENSURE YOUR WEBINAR IS NOT A SNOOZEFEST

LEGAL CHEATERS • HOW BILL CASLER PIONEERED THE WINNING DRAG BOOTS KNOWN AS “CHEATER SLICKS”