Fast Company

Fast Company is the world’s leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, world changing ideas, and design. Written for, by, and about the most progressive business leaders, Fast Company inspires readers to think beyond traditional boundaries, lead conversations, and create the future of business.

REAL INTEL ABOUT AI

EMAIL IS BACK! IT NEVER REALLY WENT AWAY. • FIFTY YEARS IN, EMAIL HAS BECOME MORE ESSENTIAL THAN EVER—AND THE KEY TO UNLOCKING PERSONALIZED AI.

AI'S PROPHET OF DOOM • ED ZITRON HAS BUILT A SMALL MEDIA EMPIRE ON THE ARGUMENT THAT AI IS NOT ONLY A BUBBLE BUT A FRAUD, AND THAT IT'S HEADED FOR A SPECTACULAR CRASH.

CENTURIES OLD, FUTURE FOCUSED • LLOYDS BANKING GROUP'S BRAND REINVENTION PROVES THAT LEGACY CAN BE A LAUNCHPAD

CELEBRATING DIRT WHILE CHALLENGING TABOOS • DIRT IS GOOD FINDS NEW MEANING IN STAINS TO DRIVE BRAND ENGAGEMENT

POWER PLAYER • With its roll-up solar panels, space company Redwire is fueling our return to the moon.

Untainted Love • Hinge is winning the dating game. Can it stay on top?

KEEPING IT REAL SPELLS SUCCESS FOR THIS CULT BRAND • BY EMBRACING A GRASSROOTS MARKETING STRATEGY, TOPO CHICO IS FLYING OFF SLEVES NATIONWIDE

A WORLD-CLASS UNIVERSITY STEPS INTO THE SPOTLIGHT • TEXAS A&M UNIVERSITY IS RAISING ITS PROFILE BY HIGHLIGHTING ITS COMMITMENT TO SERVICE

Cloud Splitter • CLOUDFLARE CEO MATTHEW PRINCE HAS A PLAN TO SAVE THE INTERNET. IT STARTS WITH CLOSING OFF THE SPIGOT OF CONTENT TO AI COMPANIES.

HOW CLOUD TECHNOLOGY HELPED A CHARITABLE FOUNDATION DOUBLE DOWN ON ITS MISSION • AFTER THE BRENDA STRAFFORD FOUNDATION COMPLETELY REIMAGINED ITS DATA INFRASTRUCTURE, THE HEALTH CARE ORGANIZATION WAS FREED TO DO WHAT IT DOES BEST: HELPING PEOPLE IN NEED

THE PALANTIR FOUNDER FACTORY

RED WHITE & DENIM • LEVI STRAUSS & CO., THE MOST QUINTESSENTIAL AMERICAN BRAND, IS SUDDENLY HOLDING THE TORCH FOR AMERICA ITSELF.

A SIX-POINT PLAN FOR NAVIGATING THE TRADE WARS • NO COMPANY ACHIEVES 14 STRAIGHT QUARTERS OF DIRECT-TO-CONSUMER CHANNEL GROWTH BY ACCIDENT, ESPECIALLY AMID UNPREDICTABLE TARIFFS AND GLOBAL SUPPLY CHAIN CHALLENGES. HERE'S HOW LEVI'S IS DOING IT.

BRANDS THAT MATTER 2025 • THIS YEAR, WE HONOR 121 BRANDS AND 10 CMOS OF THE YEAR-INCLUDING THESE 11 WINNERS WHO ARE GROWING THEIR BRANDS WHERE BUSINESS MEETS CULTURE.

HOW GEORGE FELIX IS BRINGING CHILI'S “BABY BACK ” TO ITS GLORY DAYS

Dr Pepper • THE SODA BRAND GETS DIRTY TO SURGE INTO SECOND PLACE AMONG SOFT DRINKS.

Eventbrite • THE TICKETING PLATFORM FINDS RICHES IN NICHES.

Gap • THE RETAILER IS MAKING ITS DENIM TRENDY AGAIN-ONE DANCE AT A TIME.

JLab • THE AUDIO BRAND'S SOCIAL STRATEGY ZEROES IN ON COLLEGE ATHLETES.

BritBox • THE BRITISH STREAMER GETS VIEWERS TO TAKE THEIR TVS ACROSS THE POND—AND KEEP THEM THERE.

NETFLIX'S MARIAN LEE PUTS FANDOM FIRST

Coors Banquet • THE 152-YEAR-OLD LAGER CELEBRATES ITS WESTERN ROOTS THROUGH SMART COLLABS.

Togethxr • WITH MERCH AND MEDIA, THIS BRAND IS MAKING ITS MOTTO COME TRUE.

DIANA FROST STIRS UP BRAND ENGAGEMENT VIA HEINZ'S KITCHEN

Uno • THE BELOVED GAME IS LAYING DOWN ALL OF ITS CARDS TO WIN.

HOW ONE BIG IDEA CAN CHANGE EVERYTHING • SANDISK'S INNOVATION CULTURE IS MAKING AI MORE COST AND ENERGY EFFICIENT

Honorees • HERE, THE COMPLETE LIST OF 2025 BRANDS THAT MATTER HONOREES.

WHEN STAKEHOLDERS SPOKE UP, THIS NONPROFIT LISTENED • BY PAYING ATTENTION TO THE REAL-LIFE CHALLENGES OF ITS CLIENTELE, STEP UP FOR STUDENTS IS MAKING EDUCATION MORE ACCESSIBLE FOR FAMILIES

The Big Cheese • Chuck E. Cheese just opened a line of arcades...