Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

FROM THE EXECUTIVE EDITOR

Performance Racing Industry

SHUTTER SPEED

RACE SHOP • Be the go-to source for all the latest parts and services to enhance your customers’ motorsports programs.

NEWLY APPOINTED LEVI JONES • Eldora Speedway’s new general manager brings a wealth of racing and race management experience to the track he knows so well.

INDUSTRY INSIGHTS CINDY SISSON • The executive director of Women in Motorsports North America has made a career of connecting women to greater opportunities in sports. Now her eyes are focused on motorsports, and the results have already proven significant.

BLOCK PARTY • Attendees to the 2024 PRI Show were treated to an event with a slightly different pulse that kept the crowd searching for the newest speed parts and manufacturing tricks—and the often-understated cylinder blocks seemed to draw much of the spotlight.

EXCLUSIVE EDITIONS • DISCOVER WHAT THE JUDGES CHOSE AS THEIR TOP PICKS FROM A SELECTION OF MORE THAN 400 ENTRIES IN THE FEATURED PRODUCTS SHOWCASE AT THE 2024 PRI SHOW. TO SEE ALL THE PRODUCTS, VISIT: https://bit.ly/PRIFeaturedProducts.

BEST OF PRI

FUTURE INVESTMENT • THE PRI EDUCATION PROGRAM AND T.O.P.S. PROMOTERS’ SERIES SHARE KNOWLEDGE AND INSPIRATION IN INDY.

DIALED-IN • A TRACK-LEVEL UPDATE ON THE STATE OF SPORTSMAN DRAG RACING.

DIESEL DIRECTIVE • PRODUCT DEVELOPMENTS IN THE DIESEL DRAG RACING MARKET MANAGE TORQUE, CLEAN EMISSIONS, AND ENSURE THE FUTURE OF THIS SEGMENT.

‘OIL ANALYSIS IS EVERYTHING’

BULLET RACING ENGINES • WITH AN EMPHASIS ON NO-TIME AND NO-PREP COMPETITION, ENGINE BUILDER NICK BACALIS SUPPORTS SPORTSMAN DRAG RACERS WITH RELIABLE HORSEPOWER, COMPREHENSIVE TRACKSIDE SERVICE, AND WHATEVER IT TAKES TO MAKE IT TO THE NEXT ROUND.

UNSTOPPABLE • THE LS/LT ENGINE PLATFORM CONTINUES TO GROW IN POPULARITY WITH RACERS, ENGINE BUILDERS, AND AFTERMARKET SUPPLIERS WHO ARE EMBRACING THE POSSIBILITIES.

POURING PROFITS • An educated customer can be an ideal spokesman, particularly when it comes to selling fluids used in motorsports applications, such as oils, lubricants, and brake fluid.

WILDEST DREAMS • EXPLORING THE OUTER LIMITS OF PISTON AND RING DEVELOPMENT.

ADVOCACY CORNER • Tracking legal, legislative, and regulatory developments impacting the racing and performance industry.

INDUSTRY NEWS